Scalable React + Django Web Portal
One-Line Outcome
Transformed a paper-based seafood trading system into a digital platform, accelerating onboarding speed by 3x and enabling real-time auction tracking across 4 port cities.
The Challenge
The client, a B2B seafood logistics and marketplace operator, relied heavily on manual records and in-person auctions. This caused delays, pricing disputes, and poor inventory visibility. Their buyers and suppliers needed a digital platform — fast — without compromising on regional usability or reliability in low-network zones.
The Strategy
Foundry deployed a web-first product team using:
- React + Tailwind UI for responsive, mobile-friendly buyer/seller dashboards
- Python Django for robust backend logic and multi-user role separation
- PostgreSQL for order-level traceability and cold-chain tracking
Our Product-Led Engineering approach focused on rapid feature validation with real users, not just code delivery.
Execution
- Designed multilingual UI for Tamil, Telugu, Hindi-speaking user base
- Built 4 core modules: Auction Engine, Order Management, Buyer Wallet, and Port Price Analytics
- Integrated with third-party SMS alerts + offline sync options
- Used Supabase for real-time updates and Firebase for authentication
Results
- Onboarding reduced from 2 weeks to 5 days per supplier
- 87% user adoption in pilot phase
- 60% fewer disputes on pricing and delivery errors
- ~23% reduction in buyer response time via real-time bidding interface
Client Testimonial
“We didn’t just get a web app — we got a platform our traders actually use. ThinkAlternate helped us rethink logistics from a digital-first mindset.”
— Co-Founder, B2B Seafood Trading Platform (India)
Services Delivered
- Web App Development (React + Django + Tailwind CSS)
- DevOps + Supabase Integration
- UI/UX Design (multilingual, mobile-first)
- MVP-to-Pilot Launch Planning
Related Modules
- CTO+ (Product strategy & scoping)
- QA Automation
- MIRSA for performance monitoring
Call to Action
- Want to bring your offline workflows into a scalable digital system?
- Let our Foundry team partner with you to modernize, validate, and launch.
