UI/UX Design
One-Line Outcome
Redesigned the mobile and web experience for a global seafood marketplace, leading to a 41% boost in user engagement and 30% faster onboarding completion.
The Challenge
A seafood marketplace app operating across Southeast Asia was struggling with inconsistent UI patterns, low task completion rates, and feedback that users felt ‘lost’ in the app. Their design lacked consistency across languages, platforms, and user roles (traders, port agents, buyers). Business growth was bottlenecked by poor usability.
The Strategy
ThinkAlternate’s UI/UX team started with:
- Stakeholder and user interviews to define primary use cases
- UX audit of current product with heuristics and analytics insights
- Created personas for all key roles (Trader, Buyer, Field Agent)
- Defined task flows, interaction logic, and emotion-driven design themes
- Developed a shared design system in Figma aligned with development
Execution
- Delivered 40+ hi-fi screens for mobile (Flutter) and web (React)
- Built responsive components and multilingual layouts
- Ran usability tests using Maze and internal field feedback loops
- Created pixel-perfect dev handoff assets and micro-interaction docs
Results
- 41% increase in user engagement
- Onboarding drop-offs reduced by 30%
- Feature discoverability improved by 2.3x
- Consistent cross-platform UI reduced dev bugs by 19%
Client Testimonial
“They didn’t just design screens. They studied how our users think and work. The new UX helped us build trust at the ports and increase transactions.”
— Product Head, Seafood Trading App
Services Delivered
- UX Research & Heuristic Analysis
- Wireframes, Flows, and Personas
- UI Design (Web + Mobile)
- Design System & Dev Handoff
- Multilingual + Accessibility Considerations
Related Modules
- MIRSA Sentiment Analyzer
- App Health Dashboard (user flow insights)
- Ghost Bugs (usability errors detected via automation)
Call to Action
- Design is not decoration. It’s how users trust your product.
- Our design team blends empathy, aesthetics, and product thinking to turn intent into interaction.
